Unsere Leidenschaft für Radsport jetzt im Fernsehen
Als RYZON 2016 gegründet wurde, stand ein TV-Spot definitiv nicht auf der Roadmap. Und doch: Hier sind wir – mit unserer Sommer-Cycling-Kollektion, mitten auf Eurosport, im besten Sendeumfeld zur Rennradsaison.
Gedreht auf Mallorca, mit Tanja Erath und Rick Zabel als Hauptprotagonist:innen, zeigt der Spot nicht nur unsere Radsportbekleidung in Bewegung, sondern vor allem das, was uns antreibt: die Freude am Radfahren, die Verbundenheit mit der Community und das Streben nach echtem Momentgefühl.
Die Produktion war ein echtes Abenteuer für uns. Mit Kameratechnik, die wir sonst nur von großen Filmsets kannten, haben wir uns die mallorquinischen Abfahrten vorgenommen – volle Fahrt, echtes Gefühl, null Kompromisse.
Und weil das RYZON-Universum mehr ist als nur Hochglanzbilder, nehmen wir euch mit hinter die Kulissen. Zwischen Drehpausen, Espresso-Unfällen und spontanen Lachkrämpfen ist eine Mini-Serie aus echten, ehrlichen Momenten entstanden – ganz so, wie wir es lieben.
Denn „Easiness“ bedeutet für uns nicht, dass es immer leicht ist, sondern, dass es sich richtig anfühlt.
Wir sind stolz, unsere Leidenschaft für den Radsport jetzt auch über große Medien wie Eurosport teilen zu können.
Hast du uns schon im TV entdeckt? Dann weißt du: Wir meinen es ernst – und mit einem Augenzwinkern.
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Was haben wir gelacht...
Behind the scence 1/3
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Behind the scence 2/3
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