Our passion for cycling now on TV
When RYZON was founded in 2016, a TV commercial was definitely not on the roadmap. And yet: here we are – with our summer cycling collection, right on Eurosport, in the best broadcasting environment for the road cycling season.
Shot in Mallorca, with Tanja Erath and Rick Zabel as the main protagonists, the spot not only shows our cycling clothing in motion, but above all what drives us: the joy of cycling, the connection with the community and the pursuit of a true sense of the moment.
The production was a true adventure for us. Using camera technology we'd previously only seen on large film sets, we tackled the Mallorcan downhill runs – full speed, real emotion, zero compromises.
And because the RYZON universe is more than just glossy pictures, we're taking you behind the scenes . Between filming breaks, espresso accidents, and spontaneous fits of laughter, a mini-series of real, honest moments has emerged—just the way we like it.
For us, “easiness” doesn’t mean that it’s always easy, but that it feels right.
We are proud to now be able to share our passion for cycling through major media outlets such as Eurosport.
Have you seen us on TV? Then you know: We mean business—and with a wink.
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How we laughed...
Behind the scenes 1/3
To the video
Behind the scenes 2/3
To the video
